Press Release: Macanudo and CAO Release New Vitolas

Macanudo, America’s best-selling premium cigar brand, is adding two new large-ring frontmarks to its lineup.

Making their retail debut this week are Macanudo Café Gigante and Macanudo Maduro Gigante.

 

 

Created in response to consumer demand for large-ring offerings, both the Macanudo Café and Macanudo Maduro Gigante cigars measure 6” x 60.  Each will be packed in a 25 count box and sold for an SRP per cigar of $7.99, or $199.75, SRP per box.

 

“Macanudo fans have told us they get more bang for the buck out of large ring cigars, so we came out with the Gigante frontmark to round out the Café and Maduro lines.  With so many cigar smokers reaching for large-rings these days, the new Gigantes are sure to become top-sellers,” said Bill Chilian, director of marketing for Macanudo.

 

CAO La Traviata will introduce the popular “Luminoso” frontmark in a new Maduro version, making its retail debut later this week.

 

Following in the footsteps of the highly successful Ecuadoran-wrapped CAO La Traviata Luminoso, the new Maduro version features a Connecticut Broadleaf wrapper to lend a touch of sweetness to the critically-acclaimed blend.

At 4.5” x 50, the new Rothschild will be available for an SRP of $5.10 per cigar, or $153 for a 30-count box.

“CAO La Traviata ‘Luminoso’ is one of our top sellers, so it was only natural that we gave CAO fans a new take on one of their favorite cigars,” said Ed McKenna, CAO’s senior brand manager. “Rick Rodriguez and I are looking forward to receiving some great feedback about CAO La Traviata Maduro Luminoso on our website, caocigars.com.”


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