Press Release: Macanudo Millionaire 2011

GET LUCKY WITH MACANUDO AND PLAYBOY FOR A CHANCE TO WIN $1,000,000

Macanudo®, America’s best-selling premium cigar brand, is teaming up with Playboy to give two lucky consumers a chance to win a cool million dollars in the third annual Macanudo® Millionaire contest.

Between now and September 30, consumers 21 year of age or older can enter to win an all-expense paid, three-day, two night trip to the Palms Casino Resort in Las Vegas. While in Sin City, each winner and their guests will be treated to a VIP evening at the Playboy Club. There, a trio of Playboy Playmates will stand in for Lady Luck when each of the contestants and their guests play a high-stakes round of poker. If either the contest winners or their guests have a straight flush or higher, Macanudo will award the $1,000,000 prize.

Alison Waite, Playboy’s Miss May 2006, will serve as the Macanudo Millionaire contest spokesperson and will entice consumers to enter the contest. Alison brings a wealth of experience, and may very well be Lady Luck herself. Prior to her work with Macanudo, she was the official hostess for the Club World Poker Tour, and as a former case model on “Deal or No Deal,” she awarded an at-home-player $1,000,000. When Alison’s not doling out millions of dollars or hosting poker tournaments, she herself is quite lucky, as the reigning champion of her fantasy football league.

Consumers can enter the promotion by visiting www.macanudomillionaire.com or through participating online cigar retailers. No purchase necessary. For official rules, visit http://bit.ly/qXpynI.

 Playboy Playmates Shannon James (Miss May 2007) and Jennifer Pershing (Miss March 2009) will join Alison in Las Vegas to host the Macanudo Millionaire winner and friends.  The sexy trio of Playmates are all featured on the contest’s website where the girls encourage entrants to visit their favorite U.S. cigar shop to purchase a specially-marked four-pack containing Macanudo Café, Macanudo Maduro, Macanudo Cru Royale and Macanudo 1968 cigars. On the specially-marked-four-pack, consumers will find details about how they can enter the contest by submitting brief essays that describe their favorite Macanudo cigar smoking experience – whether it was their first time smoking a Macanudo cigar, sharing a smoke with a friend or celebrating one of life’s milestones – Macanudo wants to hear the story.

The website also includes behind-the-scenes videos and personal interviews with the Playmates, shot during the Macanudo and Playboy promotional photo shoot.

“With the excitement and buzz that was generated with the previous Macanudo Millionaire contests, we’re excited to reunite two iconic brands—Macanudo and Playboy—together for this year’s contest,” said Bill Chilian, director of marketing for General Cigar, parent company of Macanudo.  “The Macanudo lifestyle represents everything that this contest’s grand prize promises—luxury, sophistication and decadence. Factor in the chance to win a cool million dollars and we’re confident that the Macanudo Millionaire contest is a once in a lifetime opportunity that’s not to be missed.”

Following the grand prize winner selection on October 31, the winners and their guests will be whisked away to Vegas from November 4 – November 6, 2011 for an extravagant stay at sexy Sin City hot spot, the Palms Casino Resort. Additional details about the Macanudo Millionaire weekend in Vegas will be posted on the official contest site.

Macanudo Millionaire contest updates will be posted to its dedicated Facebook  and Twitter accounts.

About Macanudo Cigars

Since their introduction in 1968, Macanudo cigars have been a favorite among premium cigar connoisseurs. The brand continues to be the best selling premium cigar brand in the U.S. and also sells in more than 90 countries worldwide.  In addition to the base brand of Macanudo cigars, the brand also features these collections: Macanudo Maduro, Macanudo Robust, Macanudo Gold Label, Macanudo Vintage and Macanudo 1968.


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